Russians spent $ 355 million on mobile apps in three months of 2021 – App Annie Editorial articles



Most of all – in Boom, VKontakte and Yandex.Music.

  • Users worldwide spent $ 32 billion on iOS and Google Play apps, up 40% over Q4 2020. The Russians spent $ 355 million in applications, which is 15% more than in the previous quarter, according to the data of the analytical company App Annie (available from vc.ru).
  • The number of app downloads increased by 5% – just about 1.4 billion downloads. TikTok and Telegram became the most popular apps in terms of the number of downloads. The third place was taken by the GetContact application for identifying phone numbers and blocking spam.
  • Users spent the most money on Mail.ru Group services – on the Boom and VKontakte streaming services, and Yandex.Music ranks third.
  • App Annie predicts that user spending on mobile games in 2021 could grow to $ 120 billion, which is 1.5 times higher than spending on all other categories of applications.
  • In total, in 2020, Russians spent $ 1.33 billion in mobile applications, App Annie said.

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